We helped this premiere entertainment icon understand that they were the only brand in the country that could combine their brand campaign with a merchandising campaign under our “12th man” strategy. We presented one of the most integrated campaigns in the history of advertising right down to toilet paper. We will always love this ad. Understated, yet really powerful. When I see a lot of ad crap on TV that makes me question my profession, I think about this strategy and this ad and then I do some high level yoga to calm down. OK, that last part was a lie, I don’t do yoga. Maybe just a few male kegels here and there.