When I started The Brand Sherpa, it was an experiment. I was a freelance consumer anthropologist and brand strategist who was seeking an outlet for my point of view. The exact outcome was uncertain: would I sustain a consulting business? Would I get have some interesting conversations and to hobnob with other practitioners in my field? Would I “go global”? The results thus far have been both interesting and invigorating.
I got to spend about a year and a half working on projects for companies like Coca-Cola, Unilever, BeDo (Marc Matthieu’s former Sustainability-focused consulting business) and Toyota doing work that spanned product innovation, creative inspiration, NGO strategy, brand positioning and consumer Targeting Strategy.
I created an interactive digital wall of “Killer Facts” for inspiring brand innovation,, brought Tigers and Wonderland to the World of Coke (both live!), developed a (modest) blog following, got to contribute a chapter to a market…
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